Co-founder
Arjan van der Plas
Commercial lead. Decades of grower relationships across East Africa and Latin America.
ABOUT FLOWERPORT
Two founders, one question.
Flowerport was founded by Arjan van der Plas and Roy Ouwens to do something the trade keeps not doing: actually sit with the grower’s question, instead of just pushing stems across the clock.
Co-founder
Roy Ouwens
Trade and logistics. Builds the daily rhythm between packhouse and Aalsmeer.
PART OFSlikweid — the parent group behind Flowerport, providing the ERP backbone, logistics, processing and back-office that keep the trade moving.
WHY WE EXIST
Real value, both sides of the trade.
We started Flowerport with one idea: add real value for growers and buyers — not just process flowers for the auction clock, but actually engage with the question every grower wrestles with.
How do I sell into Europe in a way that is durable and stable? How do I safeguard my production and sell it directly, instead of swinging like a yo-yo between full trucks one week and nearly empty ones the next?
Growers want certainty on their offtake. We bring the two best worlds together — the grower and the wholesale buyer — and find a proper answer that works for both. Not a spot trade, not a one-off deal: a relationship.
THE ADDRESS · AMSTELVEEN
We work out of the former Tele Flower Auction building.
In the 1990s, foreign growers set up TFA here — their own auction, because the Aalsmeer clock didn’t fully serve the flowers shipped in from Africa and Latin America. TFA closed years ago, but the building still stands on Noordammerweg, and Flowerport works out of it. The origin story is literal: growers taking their European sales into their own hands.
OUR PRINCIPLE
Long-term relationships, and we take the difficulty out of the question.
TALK TO US
Grower or buyer — one of us picks up.
We answer our own phones. The fastest way in is a partner request; we read it in person and follow up the next business day.