Daily sales meeting
Every weekday we open with a 30-minute review of yesterday's clearings, today's availability, and what the floor wants. Each grower's SKUs are placed line by line.
01 / SERVICE · COMMERCIAL AGENT
We sell your harvest — every day, every market.
We sell your flowers in Europe — daily price-setting, key-account management, and direct relationships with the buyers who matter most.
HOW IT WORKS
Most growers split their sales across an auction, a couple of direct accounts, and whatever a consolidator can place on the day. We replace that patchwork with one desk. Your harvest enters our daily call sheet, gets matched to the buyers who can absorb that grade at that length, and clears on the price the market actually paid that morning.
We work two channels in parallel. Direct accounts for wholesalers and exporters who need volume on commitment — most of our partner farms now sell 60-80% of their output direct. The Aalsmeer clock for whatever's left, with the auction floor set up to favour our SKUs the way only daily presence allows.
Net effect: a Naivasha rose can leave the packhouse Tuesday morning and ring up on a clock at 06:00 Thursday in Aalsmeer, or land on a wholesale floor in Hamburg by 09:00 the same day. Two days. Two doors. One desk.
THE FLOW
How a week runs.
Cut to commitments
You harvest against what our desk has already sold — not against last week's forecast. Direct orders go into pack, clock supply goes into auction-grade boxes.
Weekly settlement
AI2 or grower KWA / Royal FloraHolland clock-number — clearing runs on the trade's own rails. You see what every stem sold for, by name.
QUESTIONS
Good ones to ask.
How do you set the price?
Daily, per grade, per length, per length per grower. The desk publishes a target band by 05:00 CET and books direct orders against it; whatever sits long enough on the dashboard goes to the auction floor at clearing price. You see every price every day.
Do I keep my existing direct accounts?
Yes. We don't insist on exclusivity — most farms come to us with a few accounts already locked in, and we layer additional buyers on top. If a buyer prefers to keep buying direct, that stays direct.
What happens to under-grade product?
Our QC desk grades on arrival. Anything that doesn't meet the spec it was sold against gets re-graded to the next tier and re-priced. Nothing reaches a buyer at the wrong spec — including yours.
Want to see this run for your harvest?
OTHER SERVICES
02 / SERVICE
Logistics & quality
From your packhouse to the Aalsmeer auction floor in 36 hours. Cargo, cold-chain, customs and quality control under one roof.
Read more →03 / SERVICEFinancial bridge
Weekly settlement in EUR. We carry buyer-side risk so growers get paid on time, regardless of what happens at the market.
Read more →